The Novo Fogo ENERGIA canned tea drinks have been created in collaboration with musical duo SOFI TUKKER who are also co-owners of the brand and global ambassadors for the refreshments. The new drinks are named after the musical duo's track ENERGIA and are crafted with a non-alcoholic recipe that puts Brazilian mate tea in the spotlight. The drinks come in two flavors including Original and Passion Fruit, which are both effervescent, have between 42 and 71mg of natural caffeine and 30-calories or less.
SOFI TUKKER spoke on the new Novo Fogo ENERGIA canned tea drinks saying, "We have a lot in common with Novo Fogo – we share a core love of Brazil, fun, and environmentalism. This partnership works because Novo Fogo is so much more than cachaça and spirits; they promote a balanced lifestyle and are a powerful rainforest preservation steward, and we’re enthusiastic participants in the reforestation project The Un-Endangered Forest™."
What's Driving This Trend
- Collaborative Branding
- Musical duo SOFI TUKKER collaborates with Novo Fogo to create their own line of canned teas, leveraging their influence and popularity to promote the brand.
- Functional Beverages
- Novo Fogo ENERGIA introduces canned teas that prioritize health and wellness, using Brazilian mate tea and offering low-calorie and natural caffeine options.
- Environmental Stewardship
- Novo Fogo's partnership with SOFI TUKKER not only focuses on the canned teas but also highlights their joint commitment to rainforest preservation and sustainability.
Who This Affects Most
- Beverage Manufacturing
- The collaboration between Novo Fogo and SOFI TUKKER opens up opportunities for other beverage manufacturers to partner with influential personalities and musicians to create unique product lines.
- Health and Wellness
- The introduction of Novo Fogo ENERGIA canned teas reflects the growing demand for functional beverages that prioritize nutritional benefits and cater to health-conscious consumers.
- Sustainable Brands
- The partnership between Novo Fogo and SOFI TUKKER showcases the potential for brands to collaborate with environmental ambassadors, aligning themselves with eco-friendly initiatives to appeal to conscious consumers.
