According to photographer Marie Edwards, the subjects of this photo are not ghosts, even though the visual evidence leads to a different conclusion. The subjects in ‘Not Ghosts’ are not only creepy because they’re nearly translucent, but also because the look they are giving each other is just as ominous.
Photographer Marie Edwards has amazing work on her site which you should definitely check out after browsing through the gallery.
Implications - Consumers are looking to make purchases that feature an unconventional aesthetic. Products that contain an otherworldly aspect are appealing to those who grow tired of items quickly. In order to stay relevant, companies could focus on this style when coming out with new designs.