This nostalgic gum flavor is well known among those who lived in the 90s in Brazil.
The 'Bubbaloo Sabor Banana' gum became famous in 1991 with a playful advertisement that featured a memorable song as well as a vibrant flavor that appealed to young people. After much demand from consumers, the snack company 'Mondelez Brazil' decided to offer the gum in the country once again. The brand did this to target older consumers who had a nostalgic soft-spot for the gum, as well as to appeal to new generations who have not yet tried it. To advertise this nostalgic gum, the company hopes to once again create a memorable campaign but this time one that occurs in the digital sphere rather than on TV.
The re-emergence of this once-popular gum works to please consumers of all ages.