These Nordstrom Hosiery Packages Turn Tights into Typography
Amelia Roblin — January 27, 2011 — Marketing
References: turnstylestudio & lovelypackage
Packaging gets leggy in these Nordstrom Hosiery packages by Turnstyle Studio. Destined to be playful and flirty, the firm has redesigned the brand's packaging to incorporate the names and features of the foxy nylon lines.
Transforming the written typefaces into legs as well, the black fill of the letters become embellished by patterns and consumed by the appearance of they themselves adorning stockings. These clever Nordstrom Hosiery packages succeed in achieving a new lighthearted branding, while carefully balancing a classy image that will appear to all women who wear pantyhose.
Transforming the written typefaces into legs as well, the black fill of the letters become embellished by patterns and consumed by the appearance of they themselves adorning stockings. These clever Nordstrom Hosiery packages succeed in achieving a new lighthearted branding, while carefully balancing a classy image that will appear to all women who wear pantyhose.
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