Artisinal chocolate can often feature intriguing flavors, but NomNom Chocolate is showing the industry just how inventive Welsh chocolatiers can be. With 15 different flavors, NomNom Chocolate is sure to entice any chocolate lover, as its chocolatiers manage to blend rhubarb, pistachio or earl grey tea into its amazing chocolate. The chocolate itself is handcrafted by a group of friends and was started with after receiving a Prince's Trust Loan.
The various flavors can be a bit daunting for some but NomNom Chocolate steps up its strange flavors with its unique Old Book flavor. Crafted with a blend of tobacco, hazelnut, essence of leather, frankincense, myrrh and oak smoked Welsh sea salt, the chocolate smells and tastes remarkably like its namesake. This flavor was crafted in collaboration with a friend of NomNom Chocolate and master perfumer Azzi Glasser.
Key Themes Behind This Trend
- Unconventional Flavor Fusions
- NomNom Chocolate shows how unique flavor combinations can create new possibilities for the confectionery industry
- Collaboration Between Industries
- NomNom Chocolate's collaboration with a perfumer shows how working with experts outside of the food industry can lead to innovative and disruptive products
- Handcrafted Products with Unique Stories
- NomNom Chocolate's use of a Prince's Trust Loan to kickstart their business and their handmade chocolates offer a unique selling point in the competitive chocolate industry
Where This Applies
- Confectionery
- NomNom Chocolate is an example of how flavor experimentation and artisanal techniques can differentiate smaller confectionery brands in a crowded market
- Perfumery
- Collaborating with chocolatiers can lead to unique ingredients and flavor combinations that may not have otherwise been discovered in the perfume industry
- Small Business Lending
- The use of alternative sources of funding, such as the Prince's Trust Loan, can provide an opportunity for small businesses to create innovative and unique products in competitive markets
