New York City’s The NoMad Hotel has partnered up with San Francisco-based illustrator and graphic designer Wendy MacNaughton in creating a series of VIP custom drink cards for the hotel’s VIP guests to help them choose their cocktail of choice.
These cards are handed out to friends and guests alike to help them decide which drink to order. The cards feature pictures and illustrations of the drink or an element that resonates best with the drink. Displaying fun and informative images and fictional characters such as Gin, Tequila, chili peppers, Vodka, Batman, Virgin Mary and Bruce Lee etc. While others depict the spirit, some illustrate taste or moods depending on the custom drink cards.
Key Themes Behind This Trend
- Customizable Drink Selections
- The trend of personalized drink recommendations through the use of graphics and illustrations.
- Experiential Hospitality
- The trend of providing immersive experiences in the hospitality industry through bespoke offerings.
- Astrology-inspired Marketing
- The trend of incorporating astrological elements into marketing strategies for products and services.
Where This Applies
- Hospitality
- Opportunities for hotels and restaurants to offer personalized drink menus to enhance guest experiences.
- Graphic Design
- Opportunities for graphic designers to collaborate with businesses for unique branding and custom designs.
- Marketing
- Opportunities for marketers to incorporate astrology and personalized drink recommendations into their campaigns for increased customer engagement.
