As older people are prone to forgetting their medicine and keeping track of what they should and should not eat, Marcela Kawka and Izabela Cichecka have created the â€œHealth Guardâ€ concept for NOKIA. The Health Guard targets the upcoming generation of senior citizen baby boomers who are tech savvy. It monitors (via RFID tags) and keeps track what they consume; from foods, medicine, possible allergens and nutritional info.
The two-piece monitoring station attaches to any refrigerator and features a small detachable RFID reader for trips to the local market and a touch display base with easily recognizable universal icons. Other features include a memo pad and voice recorder.
Nokia 'Health Guard'
1. Technological Health Monitoring - The 'Health Guard' concept demonstrates the trend of using technology to monitor and track personal health and well-being, providing opportunities for development in the healthcare and technology industries.
2. Senior Citizen Baby Boomers - The targeting of the senior citizen baby boomer generation with the 'Health Guard' concept highlights the trend of catering to the specific needs and preferences of this demographic, creating opportunities in industries such as healthcare, technology, and senior care services.
3. RFID Tracking and Monitoring - The use of RFID tags and readers in the 'Health Guard' concept showcases the trend of utilizing advanced tracking and monitoring systems, opening up possibilities for innovation in industries like technology, logistics, and supply chain management.
1. Healthcare - The 'Health Guard' concept offers innovative solutions in healthcare by providing seniors with an easy and efficient way to monitor and manage their health and nutritional needs, presenting opportunities for healthcare providers and companies focused on senior care.
2. Technology - The integration of technology and health monitoring in the 'Health Guard' concept suggests potential disruption in the technology industry, creating opportunities for companies to develop advanced health monitoring devices and systems for the senior boomer demographic.
3. Senior Care Services - The 'Health Guard' concept presents disruptive innovation opportunities in the senior care services industry by offering a comprehensive solution to address the specific needs of senior citizen baby boomers, leading to the development of personalized care services and solutions.