Luciano Carvari's ‘No White' Ads Push Boundaries
Robyn Currie — September 16, 2009 — Naughty
References: carvari & homotography.blogspot
Luciano Carvari’s ad campaign titled ‘No White’ is absolutely, out of control, amazing. It looks like they figured they should go big, or go home. They sure went big with the ‘No White’ ads.
While the ads are from a few seasons back, they continue to be inspirational today. The art direction of the visually stunning shots is amazing, and that is an understatement. Consistently maintaining that the shoes and bags are the only things in the shots that are not pallid or drab, the ‘No White’ ads force the eye to focus on them, while taking in the whole shot. Which, for the the most part are feasts for the eyes, with action and emotion being evoked continually throughout.
While the ads are from a few seasons back, they continue to be inspirational today. The art direction of the visually stunning shots is amazing, and that is an understatement. Consistently maintaining that the shoes and bags are the only things in the shots that are not pallid or drab, the ‘No White’ ads force the eye to focus on them, while taking in the whole shot. Which, for the the most part are feasts for the eyes, with action and emotion being evoked continually throughout.
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