In the 'No Morals Here' lookbook, eXquire, the famed hip hop star, is featured wearing elements of flashy street fashion. This is combined with colorful animation.
In the No Morals Here shoot, the rapper is uniformly positioned in front of the camera wearing a variety of men’s fashion features, from high-top sneakers to classic Letterman jackets, while his backdrop changes to scenes that play with the No Morals theme.
In one scene, eXquire is positioned in front of a faux Las Vegas sign while the floor is littered with paraphernalia and cash, and adoring fans are looking on at the gloating star. Wearing a baseball cap and a mountain of men’s jewelry, the hip hop star looks like he’s ready to take on the town.
In another image, the rapper is shown sitting at a child’s birthday party. Here, he is about to stab a stuffed animal rabbit while a group of kids toting birthday hats and presents are shown screaming in the background. Mr. eXquire certainly shows no morals here as he wears all-white high top sneakers, slick shiny denim and a bold gold watch.