Streetwear imprint PLEASURES introduces its latest collection that is designed in honor of the late rapper Big L. The brand works together with the rapper's estate and family in order to capture his true legacy. In terms of the capsule, it is aims to help educate the youth about Lamont Coleman, who was a rapper, poet, and songwriter born in Harlem and made a strong impact in the underground hip-hop culture back in 1992.
PLEASURES now creates a capsule full of streetwear shapes that made to capture his wit, style, and attitude. It features a selection of jackets, graphic tees, and hoodies that are adorned with images and text that celebrate his music and overall legacy.
Image Credit: PLEASURES
Why This Trend Is Growing
- Legacy-honoring Streetwear
- Designing streetwear in honor of late influential artists and celebrities to promote their legacy through fashion.
- Education-driven Capsules
- Developing fashion capsules with a focus on educating the youth about influential figures that left a mark on a particular culture or industry.
- Celebrity-endorsed Collections
- Partnering with celebrity estates and families to design clothing collections that celebrate their loved ones and their unique personality traits and accomplishments.
Industries Being Reshaped
- Fashion
- The fashion industry can find disruptive innovation opportunities by designing collections that celebrate the legacy of influential figures and educating the youth about their contributions to culture and society.
- Music
- The music industry can explore disruptive innovation opportunities by partnering with fashion brands to release merchandise that celebrates the legacy of late musicians and their impact on the industry.
- Entertainment
- The entertainment industry can collaborate with fashion brands to develop collections that endorse the legacy of late celebrities and educate the younger audience about their significant contributions to the industry.
