Nike Refurbished is the brand's own adaptation of the circular supply chain and the program is kicking off in 15 stores in the United States. Sneakers that are gently worn or slightly imperfect will be refurbished and then sold in-store at reduced prices. There will be three kinds of shoes that qualify for the program: like new, gently worn or cosmetically flawed, meaning there are slight manufacturing imperfections or factory flaws detectible in the design.
This circular consumer program helps to give new life to Nike sneakers that are already out in the world and it reduces waste where possible. Shoes that are too worn or have factory flaws will be donated or recycled into Nike Grind, a composite material that is used in the uppers and soles of new Nike sneakers.
Why This Trend Is Growing
- Circular Supply Chain
- Nike's Refurbished Sneaker Program explores the circular supply chain model by refurbishing gently worn or slightly imperfect sneakers and selling them at reduced prices.
- Sustainable Fashion
- The Refurbished Sneaker Program is an example of sustainable fashion, creating a more eco-conscious and responsible approach to retail.
- Secondhand Market
- The Refurbished Sneaker Program taps into the growing secondhand market by offering like-new sneakers at reduced prices.
Industries Being Reshaped
- Athletic Footwear
- The Refurbished Sneaker Program is a new approach to the athletic footwear industry, providing an eco-friendly and affordable option for consumers.
- Retail
- The Refurbished Sneaker Program could inspire other retailers to adopt similar circular supply chain models for other products.
- Green Technology
- Through its use of Nike Grind, a composite material made from recycled shoes, the Refurbished Sneaker Program represents a disruptive innovation opportunity for the green technology industry.
