Waste Reduction Sneaker Designs

A large amount of waste is produced when manufacturing fashion products, which is something the Nike Atsuma sneakers aim to combat against. The sneaker is named after a small town in Hokkaido, Japan and is achieved with a minimal number of components that are all strategically cut to have the portions used across the entirety of the shoe. This creates an inverted aesthetic that gives the shoes a subtle sense of off-kilter style without detracting too much from the overall look.

The Nike Atsuma sneaker is positioned for a January 1 launch and comes as a simple yet highly effective solution to the problem of material waste in the fashion industry for eco-friendly consumers to appreciate.