The nightlife domain caters to a younger generation of energetic party-goers with a will to let loose. This places a considerable demand upon restaurants, bars and promotion companies alike, all of which have responded with eccentric concepts and daring dance floors. Party photography from chic New York clubs and Las Vegas hotel lobbies have gone viral, producing a following that feeds on excitement. The Nightlife Trend Report has remained on the brink of these after dark operations, offering over 15 PRO Trends and 185 instances of matchless hot-spot productions.
Extravagance is definitely the word that best captures the nightclub industry. Jaw-dropping Niche Nightclubs have gone to great lengths to pull off epic themed atmospheres, and Artistic 'Barchitecture' projects have revamped the concept of interior design. Restaurant franchises, production companies and music brands looking to stay ahead of the curve will benefit immensely from the Nightlife Trend Report.