Neon Nightlife Editorials

How To Spend It Magazine's Colour Coated Series is Couture-Clad

Benjamin Jarvis stars in 'Colour Coated', a neon nightlife editorial for How To Spend It magazine. The image series boasts chromatic captures and neon light props that adorn its vibrant backdrop.

Whether posing in quiet bars or walking city streets, Benjamin takes on a dynamic role in this moody nightlife editorial. The series is captured by photographer Thomas Cooksey who looks to films like 'Blade Runner' and 'In the Mood for Love' for his visual inspiration.

Styling for this series is courtesy of Damian Foxe who dresses Benjamin in a range of luxe designer looks. The ensembles feature statement coats that are adorned with a artful prints. This editorial's standout looks are paint print coats from the Raf Simons x Sterling Ruby collaboration collection.

Neon Nightlife
Disruptive Innovation Opportunity: Develop innovative lighting technologies for nightlife venues to create immersive and visually stunning experiences for customers.
Chromatic Captures
Disruptive Innovation Opportunity: Create advanced camera technologies that enhance the capture and reproduction of vibrant colors, allowing photographers to push creative boundaries.
Artful Prints
Disruptive Innovation Opportunity: Utilize advanced printing techniques and materials to create unique and customizable patterns for clothing and fashion accessories.

Where This Applies

Fashion
Disruptive Innovation Opportunity: Integrate smart textiles and wearable technology into fashion design to create interactive and functional garments.
Hospitality
Disruptive Innovation Opportunity: Incorporate dynamic lighting systems in bars and clubs to enhance the atmosphere and create immersive experiences for patrons.
Photography
Disruptive Innovation Opportunity: Develop post-processing software and algorithms that accurately reproduce and enhance vibrant colors in photographs.
SCORE
4.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 37%
Freshness 8%

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