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Neon Nightlife Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

How To Spend It Magazine's Colour Coated Series is Couture-Clad

— October 9, 2014 — Fashion
Benjamin Jarvis stars in 'Colour Coated', a neon nightlife editorial for How To Spend It magazine. The image series boasts chromatic captures and neon light props that adorn its vibrant backdrop.

Whether posing in quiet bars or walking city streets, Benjamin takes on a dynamic role in this moody nightlife editorial. The series is captured by photographer Thomas Cooksey who looks to films like 'Blade Runner' and 'In the Mood for Love' for his visual inspiration.

Styling for this series is courtesy of Damian Foxe who dresses Benjamin in a range of luxe designer looks. The ensembles feature statement coats that are adorned with a artful prints. This editorial's standout looks are paint print coats from the Raf Simons x Sterling Ruby collaboration collection.
Trend Themes
1. Neon Nightlife - Disruptive Innovation Opportunity: Develop innovative lighting technologies for nightlife venues to create immersive and visually stunning experiences for customers.
2. Chromatic Captures - Disruptive Innovation Opportunity: Create advanced camera technologies that enhance the capture and reproduction of vibrant colors, allowing photographers to push creative boundaries.
3. Artful Prints - Disruptive Innovation Opportunity: Utilize advanced printing techniques and materials to create unique and customizable patterns for clothing and fashion accessories.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Integrate smart textiles and wearable technology into fashion design to create interactive and functional garments.
2. Hospitality - Disruptive Innovation Opportunity: Incorporate dynamic lighting systems in bars and clubs to enhance the atmosphere and create immersive experiences for patrons.
3. Photography - Disruptive Innovation Opportunity: Develop post-processing software and algorithms that accurately reproduce and enhance vibrant colors in photographs.
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