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Steep City Stunts

Nigel Sylvestor Bay Area Sessions Shows the BMX Rider at His Best

— August 22, 2011 — Marketing
The Nigel Sylvestor Bay Area Sessions is the final installment in the Gatorade series that featured the talented BMX rider.

There was the sunny beaches of Miami, there was the Southern hospitality of New Orleans, and now, the Nigel Sylvestor Bay Area Sessions takes the audience through the chill vibes of the west coast. This time, the BMX rider and Ralphy Ramos take over the streets of San Francisco. Anyone who’s been to the city will tell you how steep the hills are, so it’s no surprise that the two pros decided to tackle them for fun. The clip shows off a variety of stunts that continues to demonstrate why Sylvestor is one of the biggest names in the sport today. Watch as he tears up the streets of San Francisco and makes the city his playground.
Trend Themes
1. Extreme Sports Tourism - The popularity of extreme sports is creating opportunities for the tourism industry to develop travel packages for enthusiasts to visit cities and experience them as playgrounds for their sport.
2. Augmented Reality Experiences - The utilization of augmented reality technologies can create immersive experiences for extreme sport enthusiasts to virtually try stunts in real-world urban environments with lower cost overheads and higher safety.
3. Sustainable Urban Design - The trend of building sports parks and arenas with sustainable design principles is creating opportunities for cities and developers to integrate bike-friendly urban landscapes and attract extreme sport events to their venues.
Industry Implications
1. Sports Tourism - Sports tourism industry players can expand their product offerings by promoting and creating travel packages that feature extreme sports experiences for enthusiasts.
2. Augmented Reality - Augmented reality companies can partner with extreme sports brands and cities to create virtual experiences that simulate urban environments and stunts to enhance enthusiasts' training and marketing activities.
3. Sustainable Architecture - Architects and city planners can leverage sustainable design principles and urban development strategies to create bike-friendly cities and integrate sports parks and venues to stimulate economic growth and community engagement.
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