Divisive News Platforms

The News Aggregator Separates Articles Into Left and Right to Address Bias

This news aggregator aims to eliminate bias by representing both the left and the right of the political spectrum in the United States. Utilizing the IBM Watson Tone Indicator, Left/Right News gages the political nature of the news piece and places it on either the left side or right side of the screen. Blue and red coloring also distinguish the democratic and republican articles. Although the political spectrum is a nuanced concept, the highly divisive nature of American politics at this time make it easy to place content in one camp or the other.

From Telegraph Creative, the news aggregator uses AI algorithms to highlight this tonal bias scores content based on emotional indicators like anger, disgust, fear, joy and sadness.

Political Bias Elimination
Using AI algorithms to represent both left and right of the political spectrum in an attempt to eliminate bias in news
Color-coding Content
Differentiating democratic and republican articles using blue and red colors in a news aggregator platform
Emotional Indicator-based Scoring
Utilizing emotional indicators such as anger, disgust, fear, joy, and sadness to score news content based on political biases in a news aggregator platform

Industries Being Reshaped

Media and News Broadcasting
Incorporating the use of AI algorithms and emotional indicators to evaluate news and eliminate political bias in media broadcasting
Online Advertising
Using a color-coded advertising strategy based on political biases for targeted advertising to specific audiences on a news aggregator platform
Psychology and Emotional Analysis
Integrating emotional analysis and AI algorithms for political analysis and bias elimination to create psychological, mental and emotion-driven strategies in politics
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 3%
Freshness 8%