What starts out as a fairly normal New York Lottery commercial quickly turns bizarre. This ad is promoting the Multiplier Scratch Off games made available by the New York Lottery.
Two men are seated in what looks like a cafeteria. They face off in a game of thumb wars until the man with a big mustache wins. Upon winning, he stands up in a victorious pose. The narrator asks us to imagine what that win would be like multiplied by seven. And unsurprisingly, that scenario is then played out.
The people around him pick him up and people start clapping. The win is then multiplied by twenty, which garners cheer leaders and news coverage. It’s when the win is multiplied by fifty that things get really bizarre.
What's Driving This Trend
- Bizarre Advertising
- Opportunity for businesses to create unique and unconventional ads that capture viewers' attention and generate buzz.
- Experiential Marketing
- Opportunity for businesses to create interactive and memorable marketing experiences that engage consumers on a deeper level.
- Viral Videos
- Opportunity for businesses to create and promote video content that has the potential to go viral, reaching a large audience and increasing brand visibility.
Who This Affects Most
- Lottery
- Disruptive innovation opportunity for lottery companies to create more entertaining and engaging advertising campaigns to attract and retain customers.
- Marketing and Advertising
- Disruptive innovation opportunity for marketing and advertising agencies to think outside the box and develop new and creative strategies to captivate audiences.
- Entertainment
- Disruptive innovation opportunity for entertainment companies to incorporate unique and unconventional marketing techniques, such as viral videos, to promote their offerings.
