The Squarespace '5 to 9' ad was launched by the website-making platform just in time for this weekend's Super Bowl 2021 big game event. Remixing Dolly Parton's iconic hit song 9 to 5, the ad was directed by Oscar winner Damien Chazelle and celebrates hard work and dedication -- suggesting that progress and goals are achieved by going the extra mile and by working overtime.
The ad spotlights new song lyrics reading "Working 5 to 9, you’ve got passion and a vision, Cuz it’s hustlin’ time, whole new way to make a livin’. Gonna change your life, do something that gives it meaning. With a website that is worthy of your dreaming."
In addition to promoting the Squarespace platform's popular website creation service, this ad will instantly resonate with Dolly Parton fans thanks to its clever use of a hit song that is rewritten to send an empowering message.