To celebrate New Year's Eve in Vancouver this year, VYVE is hosting the fourth annual SkyTrain and SeaBus New Year's Eve dance party. VYVE is "a team of electric party starters, a tribe of vibrant people-lovers, and a high-impact entertainment agency."
This ultimate, end-of-year dance party attracts hundreds of dancers to show off their moves to songs like Daft Punk and Abba on a train ride all the way to the YVR Airport and back. The music is powered by two sounds systems at either side of the train and the positive, encouraging atmosphere will ensure dancers of all levels will feel at home. To attend this energy-filled event, participants must register in advance and admission is by donation.
Image Credit: VYVE /Facebook, @gotovan/Twitter
Key Themes Behind This Trend
- Train Party Trend
- The rise of train-based events, such as dance parties, could present opportunities for companies to create innovative transportation experiences.
- Community-oriented Events Trend
- As people crave more meaningful social gatherings, event organizers could explore community-oriented activities that foster a sense of belonging, like dance parties on public transport.
- Donation-based Events Trend
- Donation-based models, as seen with the SkyTrain and SeaBus New Year’s Eve dance party, could challenge traditional cost-based models and create more inclusive events.
Where This Applies
- Event Planning Industry
- Event planners could take advantage of the trend towards community-oriented, unique and inclusive event experiences like train parties.
- Transportation Industry
- The transportation industry may consider exploring opportunities to provide entertainment during train rides to differentiate themselves and create value for commuters.
- Music Industry
- The music industry could explore new distribution channels for music by partnering with companies that organize train-based events, like the SkyTrain and SeaBus New Year’s Eve dance party.
