Real Madrid has unveiled its new third kit created by Adidas, the new uniform was created for the 2019/2020 season. The new third kit design was inspired by technology and innovation. The uniform uses Bernabéu, its stadium, as a key piece of inspiration for the layout. The new kit implements CLIMACHILL technology throughout the entirety of the kit. CLIMACHILL technology is utilized in order to keep sweat away from the body of the athletes. The new kit is currently available for purchase on the adidas football web store.
The kit features a green aesthetic, which is intended to symbolize innovation. The jersey of the kit features a V-neck collar and sleeves which are designed after previous Real Madrid uniforms.
Image Credit: adidas/ Real Madrid C.F
Why This Trend Is Growing
- Technology-inspired Soccer Kits
- Disruptive innovation opportunity: Explore the use of advanced materials and technologies to enhance performance and comfort in soccer kits.
- Innovation-inspired Fashion Design
- Disruptive innovation opportunity: Blend technology and fashion to create unique and visually appealing sports apparel.
- Sustainable Sportswear
- Disruptive innovation opportunity: Develop eco-friendly materials and manufacturing processes for soccer kits to promote sustainability in the sports industry.
Industries Being Reshaped
- Sports Apparel
- Disruptive innovation opportunity: Combine technology and fashion trends to create innovative and high-performance sports apparel that caters to athletes' needs.
- Sporting Goods Manufacturing
- Disruptive innovation opportunity: Explore the integration of advanced materials and sustainable practices in the manufacturing of soccer kits to meet the growing demand for eco-friendly sportswear.
- E-commerce
- Disruptive innovation opportunity: Enhance the online shopping experience for sports apparel, providing customers with more customization options and interactive features.
