Air Jordan's new Super Nintendo sneakers get their retro look by emulating the classic game's colorful controllers.
Like these devices, the footwear has a colorway that consists mostly of light gray. On the back, accents of green, blue, red and yellow that look like the controllers' buttons are included. On the opposite new Super Nintendo sneaker, a dark gray cross is featured, taking the form of the direction buttons that are also included on the controllers.
The green, blue, red and yellow accents are carried up to the tongue as well, where a label marks the special edition Air Jordan's name. With only 10 pairs made available to consumers, its online release is sure to be incredibly competitive.
Why This Trend Is Growing
- Retro Gaming Fashion
- Disruptive innovation opportunity: Create more fashion collaborations that tap into retro gaming nostalgia, appealing to a niche market of gamers and collectors.
- Limited Edition Collectibles
- Disruptive innovation opportunity: Explore the creation of limited edition collectibles across various industries to drive demand, exclusivity, and customer excitement.
- Colorway Design
- Disruptive innovation opportunity: Apply unique colorways to products in various industries to create visual appeal and differentiate from competitors.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Collaborate with popular brands to create limited edition fashion items that appeal to niche markets and collectors.
- Gaming
- Disruptive innovation opportunity: Create limited edition gaming accessories and merchandise that tap into retro gaming nostalgia.
- Sportswear
- Disruptive innovation opportunity: Design unique limited edition sneakers and sportswear collections that incorporate nostalgia-inspired colorways.
