Nike's Jordan Brand launches a new tonal palette that adorns the iconic Air Jordan 1 Low sneaker model for the season with the unveiling of the White, Gray Red colorway design. The shoe starts off with a white leather material that makes up the base foundation of the upper.
It is then wrapped with gray suede materials for a textural contrast and a tonal contrast at the eyestay, the heel, and the mudguard section of the shoe. The bold pops of red make its way to the Swooshes on the side of the sneaker for a notable branding accent. Additional branding details can be seen in the form of the Jumpman logo on the insoles and the tongue tag.
Image Credit: Nike
Why This Trend Is Growing
- Tonal Sneakers
- Opportunity for brands to experiment with a tonal color palette for their sneaker designs.
- Textural Contrast
- Incorporating contrasting textures in sneaker design can create a unique product and branding opportunity for companies.
- Branding Accents
- Adding bold branding accents to a sneaker design can create strong product recognition and opportunities for brand partnerships.
Industries Being Reshaped
- Footwear
- Footwear brands can take inspiration from Nike's tonal and textural design approach to create unique products and marketing campaigns.
- Fashion
- Fashion brands can explore incorporating tonal and textural designs into their sneaker collaborations to expand their product offerings.
- Sports Marketing
- Sports marketing companies can leverage the strong branding opportunities presented by bold branding accents in sneaker design for their campaigns and partnerships.
