Jordan Brand unveils a new tonal iteration of the Air Jordan 7 sneaker model with the latest Cardinal colorway to detail the silhouette. The shoes are ready to join the fall season this time around and also comes just in time to celebrate the silhouette's 30th annviersary.
The sneaker boasts a retro design language and has a white leather material that makes up most of the upper. This is marked with touches of perforations to add some breathability to the shoe as the Cardinal Red is applied in order to add contrast. Red can be seen detailing the midsole section, the branding by the heel, and trimmings as a golden Chutney hue makes up the lateral heel tab and embroidered Jumpman emblem.
Image Credit: Nike
What Makes This Trend Stand Out
- Retrospective Sneaker Revival
- Opportunity for sneaker manufacturers to create new colorways or re-release classic designs in a market where consumers crave nostalgia and vintage aesthetics.
- Perforated Sneaker Design
- Sneaker designers can incorporate perforations or other breathable materials to enhance comfort and style in their designs.
- Tonal Colorways
- Sneaker companies can experiment with monochromatic colorways to add a modern touch to retro designs and increase consumer appeal.
Sectors Adopting This
- Footwear Manufacturing
- Manufacturers can invest in retro designs with modern enhancements or experiment with new materials and colorways to increase consumer interest in their products.
- Fashion Retail
- Retailers can curate collections that emphasize the popularity of nostalgic and retro aesthetics to attract younger, trend-conscious consumers.
- Sports Fashion
- Sneaker companies can expand their offerings to include athletic and sport-inspired designs, targeting consumers who are looking for both style and functionality in their footwear.
