The new Stella McCartney adidas Spring/Summer 2017 campaign is rife with color, with models Karlie Kloss and Octavious Freeman posing athletically in fitness apparel against backdrops of bright blue, coral and more. A variety of the images also feature Chelsey Korus, a popular yoga instructor with a substantial social media following.
It's reported that the entire Stella McCartney adidas campaign is meant to be a celebration of "the modern female athlete who overcomes every new challenge thrown her way." Karlie Kloss described her experience on set of the campaign by saying, "During the shoot, I learned new ways to strengthen both my body and mind from the other incredible women who champion this exciting new collection. This campaign is all about making your own rules but also embracing inspiration from others."
What Makes This Trend Stand Out
- Colorful Athletic Apparel
- Opportunity for apparel companies to differentiate themselves by creating eye-catching and colorful fitness apparel lines.
- Celebrating Modern Female Athletes
- Brands can create campaigns that highlight the strength and determination of women in athletics, which will resonate with a growing market of female athletes.
- Influencer Collaborations
- Partnering with well-known fitness influencers can help brands gain credibility in the fitness community and increase exposure on social media platforms.
Sectors Adopting This
- Athletic Apparel
- The athletic apparel industry can differentiate themselves by creating energizing and vibrant clothing collections for active women.
- Fitness Campaigns
- Brands can capitalize on a growing market of female athletes by creating ad campaigns that empower women to celebrate their strength and resilience.
- Fitness Influencers
- The fitness industry can leverage popular instructors and trainers on social media to promote products and gain valuable exposure to new customers.
