'New Reads' Discourages Readers from Judging a Book by Its Cover
Laura McQuarrie — October 10, 2017 — Lifestyle
References: newreads.org
'New Reads' is a unique book discovery platform that is based on the premise that one should not judge a book by its cover. Although there are many websites and apps dedicated to helping avid readers find their next great read, most of them favor interfaces that put beautifully designed book covers first.
On New Reads, the book discovery process begins by selecting a genre from options like fantasy, romance, young adult, science fiction and more. From there, the platform calls up a large block of text that allows a reader to dive right into the story. If interested, a reader is able to press "reveal book" to find out the title, author and see the book's cover, or press "shuffle book" to bring up another interesting selection.
On New Reads, the book discovery process begins by selecting a genre from options like fantasy, romance, young adult, science fiction and more. From there, the platform calls up a large block of text that allows a reader to dive right into the story. If interested, a reader is able to press "reveal book" to find out the title, author and see the book's cover, or press "shuffle book" to bring up another interesting selection.
Trend Themes
1. Text-first Book Discovery - An opportunity to disrupt the traditional book discovery experience by prioritizing text descriptions over book covers.
2. Genre-specific Discovery - An opportunity to offer book discovery platforms that cater to specific genres and interests.
3. Inclusive Book Discovery - An opportunity to create book discovery platforms that prioritize diverse authors and literature.
Industry Implications
1. Publishing - Publishers have an opportunity to partner with book discovery platforms to increase exposure and sales of their books.
2. Technology - Developers can create new book discovery platforms with innovative features that prioritize text and diverse literature.
3. Marketing - Marketers can use book discovery platforms to target specific audiences interested in certain genres or types of literature.
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