A new PacSun campaign was recently released in preparation for the popular music festival Coachella, with the summery apparel making for the perfect breezy look to flaunt at the heavily photographed event.
To promote the new garments, PacSun joined with Kate Moss' model daughter, 20-year-old Lottie, or Charlotte, who also collaborated with the brand on the designs themselves. Moss told Teen Vogue of her desire to work with the brand by saying, "I have been associated with PacSun ever since I did a jeans campaign shoot with them a few years ago, they were such an amazing brand to work with and I feel like they have always believed in me. They also really represent the age group that I am aiming for."
Why This Trend Is Growing
- Music Festival Fashion
- Opportunity for brands to collaborate with popular music festivals and create clothing lines specifically designed for festivalgoers.
- Celebrity Offspring Models
- Opportunity for brands to leverage the popularity of celebrity offspring in their advertising campaigns to attract younger audiences.
- Collaborative Design
- Opportunity for brands to collaborate with young influencers and fashion creatives to develop unique and trendy clothing collections.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can tap into the music festival market by offering stylish and festival-themed clothing and accessories.
- Fashion Advertising
- Advertising agencies can work with celebrity offspring models in their campaigns to create a sense of allure and aspiration.
- Fashion Design
- Fashion designers can collaborate with young influencers and models to create innovative and on-trend clothing collections for their target audience.
