For today's generation of young adults, a new computer is almost equivalent to older generations' new cars, and the New Mac Candle is taking advantage of that in a similar way. Just as the "new car smell" intoxicated those who got a brand new ride, today's young people are enchanted by the new Mac smell.
Though the origin of the new Mac smell remains mysterious, TwelveSouth, an Apple accessory company, has managed to replicate it with their New Mac Candle. According to TwelveSouth's website, the candle's scent notes include mint, peach, basil, lavender, mandarin, and sage. However the process, that bouquet combines to generate the scent of aluminum and packaged air.
The New Mac Candle is made from 100 percent soy wax, and it has a burning time of 45 to 55 hours.
Key Themes Behind This Trend
- Scented Candles
- Opportunity to develop unique and enticing scented candles that cater to specific consumer preferences and experiences.
- Replicating Smells
- Potential to recreate nostalgic or distinctive smells from various products, creating new sensory experiences for consumers.
- Emotional Connection
- Emphasizing the power of scent in evoking emotions and nostalgia, opening up opportunities for branding and marketing strategies.
Where This Applies
- Home Fragrance
- Innovative new scents and scent-replicating technology can disrupt the home fragrance industry, offering customers unique and personalized olfactory experiences.
- Consumer Electronics
- Exploring the incorporation of scent as a sensory component in consumer electronics, redefining the user experience and creating new product differentiators.
- Gifts and Novelty Items
- Creating scented products that tap into emotions and nostalgia can drive disruptive innovation in the gifts and novelty items market, offering distinctive and memorable gifts.
