These New Ice Cream Bars from Mars Wrigley Confectionery are Indulgent
Michael Hemsworth — May 22, 2019 — Lifestyle
Two new ice cream bars have been unveiled by Mars Wrigley Confectionery to deliver a different way for consumers to enjoy two familiar candy flavors. The new products consists of the Twix Triple Chocolate and Snickers Dark Chocolate ice cream bars, which are each made with premium ingredients for an indulgent flavor experience. Each one of the treats are reported to be a perfect blend of creamy chocolate and caramel ingredients, and are available in either individual or six-pack purchase options.
The new ice cream bars were spoken on by Mars Ice Cream Director of Marketing Emily Strobel who said, "We are thrilled to expand our ice cream line with the launch of new Snickers Dark Chocolate Ice Cream Bars and Twix Triple Chocolate Ice Cream Bars. These two decadent innovations feature a combination of rich, new flavours and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere.”
The new ice cream bars were spoken on by Mars Ice Cream Director of Marketing Emily Strobel who said, "We are thrilled to expand our ice cream line with the launch of new Snickers Dark Chocolate Ice Cream Bars and Twix Triple Chocolate Ice Cream Bars. These two decadent innovations feature a combination of rich, new flavours and a blend of creamy chocolate that make them the perfect summer treat for chocolate lovers everywhere.”
Trend Themes
1. Premium Ice Cream Bars - The new Mars Wrigley Confectionery ice cream bars showcase the trend of indulgent and premium frozen treats.
2. Flavor Innovation - The Twix Triple Chocolate and Snickers Dark Chocolate ice cream bars highlight the trend of innovative flavor combinations in frozen confections.
3. Convenient Packaging Options - The individual and six-pack purchase options for the new ice cream bars address the trend of providing consumers with convenient and customizable packaging choices.
Industry Implications
1. Confectionery - The Mars Wrigley Confectionery ice cream bars demonstrate how the confectionery industry can expand and innovate by combining their popular candy flavors with frozen treats.
2. Frozen Desserts - The launch of these new ice cream bars creates opportunities for the frozen desserts industry to cater to consumers seeking indulgent and unique flavor experiences.
3. Packaged Food - The convenient packaging options for the Mars Wrigley ice cream bars showcase opportunities for the packaged food industry to offer versatile and customizable products to consumers.
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