Willy Vanderperre Directed the New Fall/Winter Prada Campaign
Riley von Niessen — June 13, 2017 — Luxury
References: prada & fuckingyoung.es
Willy Vanderperre, a Belgian fashion photographer and director who's perhaps best known for his collaborative work with designer Raf Simons, as well as his recent work with Calvin Klein for the shoot that stars the cast of 'Moonlight,' recently worked on the new Fall/Winter Prada campaign.
The Prada shoot focuses on Pedro Almodóvar, a Spanish film director, who's won the Academy Award for Best Foreign Language Film, among others. Throughout the campaign, Almodóvar wanders throughout what looks to be an abandoned hostel -- with the dark open concept space filled with beds of various sizes, as well as a variety of artwork that features the Italian luxury house's branding in an elegant manner.
The aim of the new Fall/Winter Prada campaign is to highlight its travel bags, which boast a simplistic look that's simultaneously luxurious.
The Prada shoot focuses on Pedro Almodóvar, a Spanish film director, who's won the Academy Award for Best Foreign Language Film, among others. Throughout the campaign, Almodóvar wanders throughout what looks to be an abandoned hostel -- with the dark open concept space filled with beds of various sizes, as well as a variety of artwork that features the Italian luxury house's branding in an elegant manner.
The aim of the new Fall/Winter Prada campaign is to highlight its travel bags, which boast a simplistic look that's simultaneously luxurious.
Trend Themes
1. Fashion Campaigns - Opportunity for fashion brands to collaborate with renowned photographers and directors to create visually captivating campaigns.
2. Abandoned Hostel - The concept of utilizing abandoned spaces in fashion campaigns, providing a unique and edgy backdrop for showcasing products.
3. Luxury Travel Bags - Increasing focus on simplistic and luxurious travel bags as a fashion statement for consumers who value both style and functionality.
Industry Implications
1. Fashion - Fashion brands can leverage abandoned spaces and collaborate with talented photographers to create impactful campaigns that resonate with consumers.
2. Hospitality - Abandoned hostels can be repurposed as a unique setting for fashion shoots, creating interesting collaborations between the fashion and hospitality industries.
3. Travel Retail - The rising demand for luxury travel bags presents an opportunity for the travel retail industry to offer exclusive and high-end options for consumers seeking fashionable and functional travel accessories.
2.4
Score
Popularity
Activity
Freshness