Wandler, a Dutch leather goods brand, transformed an abandoned petrol station in Amsterdam for its latest capsule launch. The brand created a mirrored installation out of the abandoned structure to showcase its pre-fall 2021 capsule collection. The collection was presented on September 1st in the Amsterdam-Noord area for Amsterdam Fashion Week.
Wandler's founder selected the location for its likeness to the bold lines found in the brand's newest designs. "Our designs are distinctive in shape, almost architectural and graphic in color and lines," explains Elza Wandler. The gas station made the ideal backdrop for the pre-fall collection. Wandler collaborated with The Citydressers to wrap the structure in reflective material and install refrigerator display cases to customize the space.
Image Credit: Wandler
Wandler Transformed an Abandoned Gas Station for its Launch
Elena Rahman — September 13, 2021 — Luxury