New Era has collaborated with New York City's Amongst Friends to create the New Era 'Crossing Borders' fitted cap. The hat features the flags of the U.S., Canada, Germany, and England.
These countries are the only ones that house a flagship New Era store within their boarders, and the hat can only be bought at those stores. Check out more of the internationally-friendly New Era 'Crossing Boarders' cap at the link below.
Implications - Consumers enjoy products with geographical references because they satiate consumer desire for goods that accurately reflect their identity. Corporations looking to produce wares popular to a specific demographic may consider utilizing specific geographical references in order to influence consumer purchasing behavior.
Key Themes Behind This Trend
- Geographical Referencing
- Brands using geographical references to appeal to specific demographics.
- Patriotic Apparel
- Creating and marketing patriotic apparel with cross-cultural themes.
- Limited Edition Collaborations
- Producing limited edition clothing collaborations with international partners.
Where This Applies
- Fashion
- Creating cross-cultural headwear that appeals to fashion-conscious consumers.
- Retail
- Using limited edition collaborations to attract customers to flagship stores.
- Marketing
- Developing strategies to influence consumer behavior through patriotic apparel and geographical references.
