Barriers Worldwide are the latest to join forces with Converse on a collaborative collection alongside one another. The brand is based in New York City and it aims to educate on worldly matters through style. This time, it dives into history as it is inspired by The North Star, which is a 19th-century anti-slavery newspaper.
It is translated through a star emblem that links to the overall narrative that lies behind the collection. The range features both apparel and footwear options including the Chuck 70 and the Pro Leather silhouette. It has bright contrasting laces over the forefoot for a pop of color and the apparel includes a tee, shorts, and a hoodie -- all of which are marked with branded details.
Image Credit: Converse
Why This Trend Is Growing
- History-inspired Collaborations
- There is an opportunity for brands to explore partnerships that showcase history and educate consumers on worldly matters through style.
- Symbolic Branding
- Brands can incorporate symbols that are meaningful and represent a larger narrative to create a deeper connection with consumers.
- Vibrant Color Accents
- Bright and contrasting color accents on apparel and footwear can create an eye-catching and memorable look for a collection.
Industries Being Reshaped
- Fashion
- Fashion brands can create collaborations and collections that are centered around history and education, incorporating meaningful symbols to create a deeper connection with consumers.
- Publishing
- Publishers can explore collaborations with fashion brands to bring historical stories to life through apparel and footwear collections.
- Social Education
- There is an opportunity in the social education space to create fashion collaborations and collections that showcase history and educate consumers in a visually appealing way.
