A range of new Easter chocolates have been unveiled by Mondelēz International for the 2020 season in a bid to offer consumers an alternative option that suits their changing preferences. The new Cadbury Caramel Shell Egg is being launched as a new gift option for older demographics, which helps to offer shoppers something suitable for adults instead of just young children. This is also being observed with the new Heritage Collection that will see four eggs with Fry's Chocolate Cream, Fry's Turkish Delight, Maynards Bassetts Wine Gums and Bourville varieties.
The new Easter chocolates from Mondelēz International looks to capitalize on the number of UK shoppers making seasonal purchases as gifts by offering an array of premium choices for all age demographics.
What's Driving This Trend
- Premium Easter Chocolates
- Disruptive innovation opportunity: Create high-end Easter chocolates targeting adult demographics for gifting purposes.
- Specialty Chocolate Varieties
- Disruptive innovation opportunity: Introduce unique and appealing chocolate flavors to cater to changing consumer preferences.
- Personalized Chocolates
- Disruptive innovation opportunity: Offer customizable Easter chocolates to provide a unique and memorable gifting experience.
Who This Affects Most
- Confectionery
- Disruptive innovation opportunity: Develop innovative chocolate products to meet the evolving demands of consumers in the confectionery industry.
- Gifts and Hampers
- Disruptive innovation opportunity: Create premium chocolate gift hampers targeting different age groups to enhance the gifting experience.
- Food Retail
- Disruptive innovation opportunity: Collaborate with retailers to introduce exclusive Easter chocolate offerings that cater to diverse consumer preferences.
