In an effort to demonstrate the safety features of the new Camry, Toyota partnered with the advertising agency 22squared to design a bike that's equipped with the car's impressive safety features.
With the help of Priority Bicycles, the car brand developed the two-wheeled ride which promotes the new car while spreading an important reminder about road safety. Like the Camry, this bicycle comes equipped with a moving headlamp that helps increase visibility, sensors that can detect nearby objects and even a button that emits the same noise as the Camry's horn, offering more volume than a tradition bell.
This bike helps promote the car's new safety features, which include a lane-alert system that can inform drivers if they've drifted into the wrong lane, among other helpful amenities.
Image credit: Toyota, 22squared
Promotional Ultra-Safe Bicycles
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