The new Aston Martin Zagato has been showcased by the company, the full name of the car is the 'Aston Martin DB4 Zagato,' and it will have a $7.6 Million dollar price point. The rebuilt car was given a specific red color, called "Rosso Maja," as well as silver wire rims just like the 1960s original make. The company spent over 4,500 hours making the car and will be selling it to an exclusive customer base.
The new Aston Martin Zagato is powered by a 4.7-liter straight six engine, where power goes to the back wheels. The interior of the car features black leather seat covers as well as carbon fiber racing seats. Also included in the car is roll cage, which was approved by the FIA.
Image Credit: Aston Martin
Key Themes Behind This Trend
- Rare Car Remakes
- The trend is vintage car restoration and renovation with the aim of preserving more classic cars by updating them to modern standards.
- Exclusive Luxury Market
- There is a trend for high-end, exclusive and limited edition products in the Luxury Market.
- Customization
- The trend is towards customization which is especially popular in the automotive industry for exclusive and luxury cars.
Where This Applies
- Automotive
- There is an opportunity for luxury car manufactures to invest in the trend of rare vintage car remakes for high-end and exclusive customers.
- Luxury Goods
- The Luxury Goods industry has an opportunity to manufacture limited edition luxury products and cater to the exclusive and luxury market demand.
- Automotive Parts Manufacturing
- There is an opportunity for automotive parts manufacturers to provide customized parts for vintage car restoration and updates.
