Guerlain's entire Aqua Allegoria line has been refreshed for a more environmentally friendly stance and the newest addition, Aqua Allegoria: Nerolia Vetiver, is a woody and floral scent from the minds of in-house Guerlain perfumers Thierry Wasser and Delphine Jelk. With alluring notes of neroli, basil, fig and vetiver, Nerolia Vetiver is made from up to 95% ingredients of natural origin, and the alcohol that goes into the making of the product comes from organic farming.
The all-new Nerolia Vetiver is being introduced to the world in a vessel made with 15% recycled glass and it integrates a screw pump so that the packaging is both refillable and reusable. The precious packaging design takes cues from the original bee bottle.
Why This Trend Is Growing
- Eco-friendly Fragrances
- Opportunity to create perfumes that use sustainable ingredients and eco-friendly packaging.
- Natural-origin Scents
- Opportunity to develop fragrances with a high percentage of natural ingredients, appealing to environmentally conscious consumers.
- Refillable Packaging
- Opportunity to reduce waste and cost by creating perfume packaging that is both refillable and reusable.
Industries Being Reshaped
- Fragrance
- The fragrance industry can incorporate eco-friendly and sustainable practices for the production of their scents.
- Beauty
- The beauty industry can develop natural and sustainable fragrance lines that appeal to environmentally conscious consumers.
- Packaging
- The packaging industry can innovate by creating refillable and reusable perfume packaging that reduces waste and cost for consumers and retailers.
