Gnarly Neon Lighting

Michael Sillitoe Uses a Neon Conduit to Light Up an Entire House

Designer Michael Sillitoe created this lighting installation specifically for the home it is in. The Neon Conduit traces the architectural structure of the home, both illuminating the rooms and highlighting the architecture.

The Neon Conduit is almost 20 feet in length. It wraps around corners, doorways and halls as it brightens the home. Check out Michael Sillitoe's site for more of his illuminating work.

Implications - In a world where individuality is on the rapid decline, there is an incredible market for furniture and accessories that are artistic and fun. Lighting is an easy way to give any living space that unique feel that many customers feel they are lacking. Companies can tap into this consumer desire for unique excitement with home accessories that double as art.

Artistic Lighting
There is a market for artistic lighting and home accessories that double as art.
Neon Designs
Incorporating neon lights into home decor and architecture is a trend that is gaining popularity.
Unique Illumination
Consumers want unique and fun ways to illuminate their living spaces.

Where This Applies

Interior Design
Interior designers can tap into the trend of incorporating artistic lighting and neon designs into their projects.
Home Decor
Home decor companies can offer more unique and artistic lighting options for customers.
Architecture
Architects can incorporate neon lighting in innovative ways to highlight the architectural structure of buildings.
SCORE
0.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 5%
Freshness 8%