The looks featured in the neo geisha editorial appear as though they belong in an interpretive performance art piece. Artistic and abstract, they update the traditional Japanese profession in a way that will surely inspire some interesting Halloween outfits this year. At the very least, it will encourage women to have a little more fun with their makeup and kimono jackets.
Appearing in the latest Summer 2014 issue of Schon Magazine, the neo geisha editorial was shot in studio against a basic backdrop by photographer Bryan Huynh. Showcasing designer makeup from such brands as MAC, Tom Ford Beauty and Dior, the looks revolve around a pale painted face and a lot of hot pink accents from brows to lips. A sculptured ginger coif by hair stylist Adam Szabo finishes the looks.
Why This Trend Is Growing
- Neo-geisha Makeup
- Opportunity for makeup brands to create innovative products and tutorials for achieving neo-geisha looks.
- Abstract Fashion Editorials
- Chance for fashion magazines to incorporate artistic and abstract themes in editorials, pushing the boundaries of traditional fashion photography.
- Kimono-inspired Fashion
- Potential for fashion designers to modernize and reinterpret the traditional kimono in contemporary clothing collections.
Industries Being Reshaped
- Makeup Brands
- Opportunity for makeup brands to collaborate with photographers and magazines to showcase innovative and artistic makeup looks inspired by neo geisha.
- Fashion Magazines
- Opportunity for fashion magazines to create visually striking editorials that feature abstract themes and push the boundaries of traditional fashion photography.
- Fashion Designers
- Opportunity for fashion designers to incorporate kimono elements into contemporary fashion collections, creating modern and stylish interpretations of traditional Japanese clothing.
