Need to Want by Erin Hanson brings to light the day to day questions of the 21st century. Hansen uses minimalist illustrations to point out the differences between what we need and what we want.
Comparing an apple to an Apple computer, an iPod to a cassette, and a waffle to an orange, this Need to Want series by Eric Hansen will definitely make you think twice about your daily necessities.
Implications - In today's society, consumers are likely to find products to which they can relate on a personal level very appealing. Whether products embrace particular preferences of consumers or other things such as morals or principles, these types of products will generate favorable results for the businesses that choose to offer them to their clients.
What's Driving This Trend
- Personalized Products
- Opportunity for businesses to offer products that align with consumers' personal preferences or values.
- Minimalist Design
- Utilizing minimalist illustrations to convey messages and highlight contrasts between needs and wants.
- Consumer Reflection
- Products that provoke thought and introspection about daily necessities and consumer choices.
Who This Affects Most
- E-commerce
- Online retailers can provide personalized product recommendations based on individual consumer preferences.
- Art and Design
- Artists and designers can create minimalist illustrations that evoke reflection and convey messages.
- Marketing and Advertising
- Marketers can develop campaigns that encourage consumers to reflect on their needs and wants to make more conscious choices.
