Nebraska's new state slogan is offering a departure from what's expected, presenting readers with a brutally honest and deadpan description which reads, "Honestly, it's not for everyone."
This new slogan replaces the previous "Nebraska Nice" and aims to address the state's consistently low tourism rankings. The slogan, which was announced at the Nebraska City conference, is accompanied by a series of clever print ads which combat negative perceptions of the state. One of the ads features a gorgeous and lush scene while reading “Famous for our flat, boring landscape.” Another features a group of friends enjoying a water-based excursion with the caption “Lucky for you, there’s nothing to do here.”
Image Credit: Nebraska Tourism Commission
What's Driving This Trend
- Honest Tourism Slogans
- There is a disruptive innovation opportunity for tourism boards to embrace more authentic, transparent and humorous advertising campaigns similar to Nebraska's tourism rebrand.
- Negative Perception Combatting Marketing Campaigns
- There is a disruptive innovation opportunity for marketers to create campaigns that tackle negative perceptions of products, places or services in a humorous and clever way like Nebraska's new tourism slogan campaign.
- Deadpan Humor in Advertising
- There is a disruptive innovation opportunity for brands to showcase deadpan humor, as seen in Nebraska's new tourism slogan and print ads, to connect with customers in a unique and memorable way.
Who This Affects Most
- Tourism
- As evidenced by Nebraska's tourism rebrand, there is a disruptive innovation opportunity for the tourism industry to embrace bold, authentic and humorous advertising campaigns to attract travelers.
- Marketing
- There is a disruptive innovation opportunity for marketers to create campaigns for products, services or places that are honest and humorous, like Nebraska's new tourism slogan campaign.
- Advertising
- As seen in Nebraska's new tourism slogan and print ads, there is a disruptive innovation opportunity for brands to embrace deadpan humor in their advertising to create more authentic and memorable campaigns.
