The basketball league NBA G can now be watched from the convenience of the online streaming service Twitch, which also provides viewers with the unique social experience of real-time commentary.
Up to six games a week will be streamed through the service throughout the remainder of the 2017-2018 season. The games will be available on-demand following the live broadcasting of the event, enabling fans to watch the games at their own convenience. During these live broadcasts, Twitch users will have the opportunity to post in a social forum, effectively allowing fans to communicate with the game's commentators. This interactive functionality offers an additional element of immersion, which the brand hopes will appeal to both new and long-time fans of the league.
The online streaming service Twitch will also offer its users access to a collection of statistics, and the ability to win loyalty points for tuning in.