At first glance, you might think that this is just a plain, old boring white checked shirt; after a closer look, however, the Navigate White Wilkenson Shirt is so much more than that. This shirt is actually a geographical map.
The latitudes and longitudes on the shirt are different on every piece, so no two shirts are exactly the same. See more images of the Navigate White Wilkenson Shirt above.
Implications - Consumers enjoy products that are exclusive because they feel items have more intrinsic value if they're limited in quantity. As such, corporations can elevate the appeal of their goods by limiting the number of items they produce.
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