Locman's collaboration with Marina Militare to produce a collection of naval adventure-inspired watches is an interesting celebration of Italian heritage, passion, excellence, and history. The partnership commemorates the second round-the-world Naval Campaign on board the Amerigo Vespucci. The World Tour will span between 2023 and 2025.
The Locman x Marina Militare timepieces capsule features three models, each paying homage to the historic event in its own way. Perhaps the most exclusive model in the collection is the Locman Amerigo Vespucci Montecristo ref.535, limited to only 92 pieces to mark the ninety-second anniversary of the ship's construction. The watch boasts a distinctive case design and a sailing ship-inspired dial enclosed by a scratch-resistant sapphire crystal.
The other luxurious watches in the Locman x Marina Militare capsule include the Amerigo Vespucci Island ref.613 and the Amerigo Vespucci Montecristo ref.537.
Image Credit: Locman x Marina Militare
Key Themes Behind This Trend
- Naval-inspired Watch Designs
- The collaboration between Locman and Marina Militare on a collection of watches inspired by naval adventures presents an opportunity for disruptive innovation in the luxury watch industry.
- Italian Heritage Celebration
- The commemoration of the second round-the-world Naval Campaign on board the Amerigo Vespucci with a collection of Locman x Marina Militare timepieces offers an opportunity for disruptive innovation in the Italian heritage and luxury goods industries.
- Limited Edition Exclusivity
- The exclusive Locman Amerigo Vespucci Montecristo watch, limited to only 92 pieces, creates an opportunity for disruptive innovation in the limited edition luxury watch market.
Where This Applies
- Luxury Watch
- The collaboration between Locman and Marina Militare on a collection of naval-inspired watches presents an opportunity for disruptive innovation in the luxury watch industry.
- Italian Heritage
- The commemoration of the second round-the-world Naval Campaign on board the Amerigo Vespucci with a collection of Locman x Marina Militare timepieces offers an opportunity for disruptive innovation in promoting and preserving Italian heritage.
- Luxury Goods
- The collaboration between Locman and Marina Militare on a collection of naval adventure-inspired watches creates an opportunity for disruptive innovation in the luxury goods industry.
