Lifestyle-Centric Militaristic Workwear

HUMAN MADE Launches Designs for the Work Made Capsule

HUMAN MADE launches new sets of graphic tees that are made to join the Work Made collection along with lifestyle items such as stacking boxes, mugs, and much more. One of the most notable items to join the capsule is the Navy Knit Jacket. It is designed with a bright 'H' on the chest area with a collegiate design language.

It's constructed from a pique cotton material and features side vents and openings at the sleeve for breathability. Additionally, the cotton twill work jacket is another standout design in the collection. It fits in a relaxed shape and has details including intricate embroidery in the shape of a labrador and heart-shaped buttons and is offered in either black or off-white.

Image Credit: HUMAN MADE

Workwear Fashion
Opportunity to disrupt traditional workwear industry by incorporating fashion-forward designs.
Lifestyle Branding
Disruptive innovation opportunity to create lifestyle-centric branding for workwear products.
Graphic Apparel
Opportunity to innovate graphic tee designs for workwear collections that appeal to a wider audience.

Industries Being Reshaped

Fashion Industry
Opportunity to integrate workwear fashion into mainstream clothing lines.
Workwear Industry
Opportunity to revolutionize workwear industry with new designs and lifestyle branding.
Retail Industry
Opportunity for retailers to expand their offerings by incorporating trendy workwear fashion items into their product mix.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 65%
Freshness 12%