A topic largely growing in food industry is the active elimination of artificially created colors in place of naturally colored food dyes. This cake highlights the benefits of using natural hues with a bright rainbow design made entirely using vegetable juices.
Many foods feature dye to augment the color of foods such as nacho cheese, sweets and crackers. Many dyes have been tested as having negative effects on the body's overall health, making natural colors much more appealing. This cake is colored using cabbage juice, caramel, turmeric and annatto to capture such brilliantly bold hues.
As consumers demand for more all-natural ingredients in place of chemicals, many larger household brands are abandoning the use of artificial colors in place of equally as pigmented natural ones extracted from fruits and vegetables. While all-natural dyes are much healthier, the drawback tends to be the increased product price.
What's Driving This Trend
- Naturally Colored Foods
- The trend of using natural food dyes extracted from vegetables and fruits for coloring in foods and beverages.
- Clean Label Movement
- The trend of consumers seeking clean and natural ingredients in food products.
- Demand for Healthier Food Choices
- The trend of consumers looking for healthier alternatives to traditionally processed foods and beverages.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can improve product appeal to consumers by incorporating all-natural dyes in place of artificial ones.
- Food Technology
- There is a growing opportunity for food technologists to develop innovative, safe and sustainable methods for extracting natural colors from fruits and vegetables.
- Agriculture
- The agriculture industry can benefit from the growing demand of fruits and vegetables used for natural food dye extraction.
