In collaboration with Japanese pen company Sailor, stationery store KINGDOM NOTE created several unique lines of natural inks that can be used with a traditional fountain pen. While putting pen to paper by hand might seem like a dying art, these two companies are giving people a reason to buy inkwells, paper and pens once again.
In the past, collaborations between KINGDOM NOTE and Sailor resulted in the creation of ink sets that used inks from mushrooms, birds and insects. Moving forward, the newest bottles of ink also turn to nature, but rather than looking to the land and air, the two companies looked to the sea.
Colors like giant spider crab red, Japanese crayfish blue, coconut crab brown, Japanese tiger prawn brown and fiddler crab light green are the five new colors that will be launching on September 23, which is also recognized as National Fountain Pen day in Japan.
What's Driving This Trend
- Natural Ink
- The use of natural ingredients in ink manufacture presents opportunities to capitalize on eco-friendliness while appealing to customers who prefer using organic or natural products.
- Collaborative Product Development
- Collaboration with other brands or companies can lead to unique product offering that appeals to eco-conscious individuals.
- Niche Products
- Creating unique and niche products that appeal to a specific group of customers could be a successful business strategy.
Who This Affects Most
- Stationery
- Incorporating natural ink in the production of stationery items could help companies to stand out in the eco-friendly market and appeal to environmentally conscious people.
- Ink Manufacturing
- Manufacturing eco-friendly inks using natural ingredients could disrupt the traditional ink manufacturing industry, presenting opportunities for companies that can reduce environmental impact while meeting customer needs and interests.
- Retail
- Creating partnerships with companies that offer niche or unique product lines can help businesses to attract new customers, differentiate from competitors and reduce the likelihood of exposure to price competition.
