Masq is not a flavored seltzer or "flavored alcohol water," and the all-natural hard teas specifically appeal to health-conscious consumers who are looking for a fun and refreshing beverage. The canned drinks are made with an organize yerba mate base that's boosted by flavor-forward superfoods, functional adaptogens and a hint of sweetness from all-organic blue agave and monk fruit. As the brand states, "This combination not only tastes great, but delivers some of the most beneficial ingredients for an alcoholic product on the market."
The brand sets itself apart with natural, high-quality ingredients so that the 4% ABV formulas are not just full of empty calories and carbs. The certified gluten-free and vegan drinks are available in flavors like Lemon-Ginger, Dragon Fruit-Acai and Blueberry-Lavender.