Mom Water Iced Tea + Vodka is a new lineup of ready-to-drink hard tea products from the alcohol brand that prioritize convenience, flavor and quality, but also a free-from recipe.
The drinks start off with a tea-based recipe that's paired with a kick of vodka to give each can a 4.5% ABV. The non-carbonated drinks come in four flavors including Jenny, Katie, Nikki and Lisa, which have Classic Tea, Peach Tea, Raspberry Tea and Strawberry Tea flavors, respectively. The drinks each contain 90-calories per 12-ounce serving, have a non-carbonated profile with zero added sugar, no artificial flavors or sweeteners, while also being free from carbohydrates and gluten.
Mom Water Iced Tea + Vodka is positioned by founders Jill and Bryce Morrison as being a better-for-you option within the alcohol space that responds to consumer demand.
Key Themes Behind This Trend
- Free-from Alcoholic Beverages
- The emergence of free-from alcoholic beverages, like Mom Water Iced Tea + Vodka, represents a growing preference for clean-label and health-conscious options.
- Non-carbonated Drink Innovations
- Exploration of non-carbonated formats in alcoholic beverages is opening up new possibilities for flavor and texture, catering to diverse consumer preferences.
- Calorie-conscious Alcoholic Drinks
- The rise of low-calorie alcoholic beverages aligns with consumer desires for indulgence without compromising health goals.
Where This Applies
- Beverage and Alcohol Development
- Innovations in the beverage industry, particularly in alcohol, are focusing on novel combinations like tea and vodka to create differentiated products.
- Health and Wellness Products
- The health and wellness sector sees the incorporation of alcohol products with free-from claims catering to an audience seeking balance.
- Flavor and Fragrance Formulation
- The use of natural flavor profiles in alcoholic beverages reflects broader trends in flavor and fragrance innovation, prioritizing authentic taste experiences.
