Many consumers are turning to nootropics to clear brain fog, alleviate stress and naturally boost their energy levels, and are doing so with the help of supplement powders, capsules and on-the-go natural energy shots like GoBIG.
GoBIG is described as "nature's solution for a jitter-free, crashless boost," as it uses guarana to deliver long-lasting energy, among other benefits for mental clarity and focus. The simple, natural energy booster is made with only guarana and fruit, making it a nourishing alternative to many of the energy shots and beverages on the market.
One of the reasons that guarana—sourced from the Brazilian rainforest—was selected as a key component of the product is that the caffeine it provides enters the bloodstream and delivers sustainable energy that lasts hours.
Key Themes Behind This Trend
- Nootropic Supplements
- Opportunity for natural, effective nootropic supplements in powder, capsule, and on-the-go shot forms.
- Jitter-free Energy
- Opportunity for energy products providing a sustained energy boost without jitters or crashes.
- Natural Ingredients
- Opportunity for products made with natural, nourishing ingredients as a healthy alternative to traditional energy shots and beverages.
Where This Applies
- Health Supplements
- Opportunity for natural nootropic supplements in the health supplement industry.
- Energy Drinks
- Opportunity for a new category of natural, sustained energy drinks to disrupt the traditional energy drink industry.
- Functional Beverages
- Opportunity for functional beverage companies to expand their product lines to include natural energy shots and drinks.
