Bow Wow Labs recently launched a new line of all-natural dog treats called Waggy Wafers that are slow-roasted and free from artificial ingredients and fillers. The treats are offered in Salmon, Organic Chicken and Turkey Pumpkin varieties, each of which boasts a different functional benefit. While the salmon variety is especially rich in omega fatty acids for skin and coat health, the turkey pumpkin recipe is supportive of digestive functions.
These treats feature slow-roasted meat and other nutrient-rich, organic ingredients like brown rice, pea fiber, apple cider vinegar. The bite-sized treats are small and roughly round in shape, offering recipes that ingredient-conscious pet owners and their dogs are sure to appreciate.
Image Credit: Bow Wow Labs
Why This Trend Is Growing
- All-natural Dog Treats
- Opportunity for disruptive innovation in the pet food industry by developing more all-natural and ingredient-conscious dog treats.
- Slow-roasted Treats
- Opportunity for disruptive innovation in the pet food industry by creating slow-roasted treats that enhance flavor and nutritional value.
- Functional Dog Treats
- Opportunity for disruptive innovation in the pet food industry by offering dog treats with specific functional benefits for different health needs.
Industries Being Reshaped
- Pet Food
- Opportunity for disruptive innovation in the pet food industry by providing healthier, natural options for pet treats.
- Organic Food
- Opportunity for disruptive innovation in the organic food industry by expanding product offerings to include organic dog treats.
- Digestive Health
- Opportunity for disruptive innovation in the digestive health industry by developing dog treats that promote digestive functions.
